What do a man in a bathtub, a teenage drummer, and a couple on their first date have in common?
Answer: They’re all helping to raise awareness about the new express toll lanes.
Confused? It will all make sense when you view the new TV commercial for the express toll lanes, which will begin airing on local stations this week.
Helping drivers get ready for September 27The I-405 express toll lanes will open on September 27. People take nearly 500,000 trips in the north end of I-405 each day, and we are working hard to get the word out to each of these travelers letting them know what to expect and how to get ready for the big changes coming to I-405.
In order to reach as many people as possible, we got creative in order to get your attention. So we’re hitting the airwaves and pounding the pavement in order to make sure drivers know that changes are coming to I-405.
That’s why we’re putting up billboards around town like this one:
|Billboards make sure nearly 500,000 daily commuters know|
to get ready for I-405 express toll lanes
Broadening our reachThe I-405 express toll lanes mean a lot changes for drivers and it is essential that we do everything we can to keep people informed and help people get ready. Over the past six months we’ve reached nearly 10,000 people through over 100 public briefings and outreach at fairs and festivals. We’ve also released an animated video showing how the express toll lanes will work, but to really spread the word we needed to create something a little more… eye catching.
We’re launching an educational campaign to get people’s attention and tell them where to find information – at GoodToGo405.org. TV commercials and radio ads are great tools to build awareness and encourage people to look for us in order to learn more. After we grab people’s attention, we hope that drivers will visit our web page to find out how the lanes work, explore an interactive map, and request their free Good To Go! pass.
|Transit wraps will help educate drivers and transit riders about the options|
for a faster, more reliable trip on I-405.