Tuesday, August 25, 2015

Getting ready for I-405 express toll lanes

By Ethan Bergerson

What do a man in a bathtub, a teenage drummer, and a couple on their first date have in common?

Answer: They’re all helping to raise awareness about the new express toll lanes.

Confused? It will all make sense when you view the new TV commercial for the express toll lanes, which will begin airing on local stations this week.

Helping drivers get ready for September 27

The I-405 express toll lanes will open on September 27.  People take nearly 500,000 trips in the north end of I-405 each day, and we are working hard to get the word out to each of these travelers letting them know what to expect and how to get ready for the big changes coming to I-405.

In order to reach as many people as possible, we got creative in order to get your attention. So we’re hitting the airwaves and pounding the pavement in order to make sure drivers know that changes are coming to I-405.

That’s why we’re putting up billboards around town like this one:

Billboards make sure nearly 500,000 daily commuters know
to get ready for I-405 express toll lanes

Broadening our reach

The I-405 express toll lanes mean a lot changes for drivers and it is essential that we do everything we can to keep people informed and help people get ready. Over the past six months we’ve reached nearly 10,000 people through over 100 public briefings and outreach at fairs and festivals. We’ve also released an animated video showing how the express toll lanes will work, but to really spread the word we needed to create something a little more… eye catching.

We’re launching an educational campaign to get people’s attention and tell them where to find information – at GoodToGo405.org. TV commercials and radio ads are great tools to build awareness and encourage people to look for us in order to learn more. After we grab people’s attention, we hope that drivers will visit our web page to find out how the lanes work, explore an interactive map, and request their free Good To Go! pass.

Transit wraps will help educate drivers and transit riders about the options
for a faster, more reliable trip on I-405.


Anonymous said...

Can people who pay for HOT lanes enter/exit at the HOV ramps at NE 128th Street in Kirkland?

Anonymous said...

WSDOT - I already have a pay by plate account for 520, how do I add my pass to my account? There doesn't seem to have an option.

WSDOT said...

In response to the first comment, yes, the direct access ramps at Northeast 128th Street in Totem Lake will be open to any driver paying a toll to use the express toll lanes, as well as carpools with a Flex Pass and the right number of occupants. Signs will tell you the current toll rate before you get on the freeway at this location.
Visit www.goodtogo405.com/map to see what your route will look like. Our new interactive map shows drivers where you can enter and exit the lanes and what the toll rate signs will look like during your trip.

WSDOT said...

In response to the second comment, yes, it sounds like you have a Pay By Plate account. You will need to call Good To Go! at 1-866-936-8246 to change the account to a Registered Pass Account. They will be able to update your account and take your order for a Flex Pass over the phone. We apologize for the inconvenience.

WSDOT comment policy

Post a Comment