Thursday, October 21, 2010

Let us know what you think of the new Amtrak Cascades advertising campaign

by guest blogger Vickie Sheehan

We’ve launched a new advertising campaign for Amtrak Cascades this fall. The “Verbs” campaign is designed to educate people about the benefits of train travel and highlights the wide variety of things people are able to do on a train, but are difficult or impossible to do with other forms of transportation. Each element
Example of an ad you may see as part
of this campaign,  "Tweet to Vancouver B.C."
of the campaign highlights both an activity passengers can do on a train, as well as a specific destination—in just three words (ex. “Eat to Vancouver B.C.”, “Text to Olympia”). The campaign tag line "Get Away Along The Way” conveys how Amtrak Cascades allows people to have fun and relax while they are traveling, versus having to wait until they reach their destination to start enjoying themselves.


The ads are out in the Seattle, Portland, and Vancouver, B.C. metro areas and you can see them locally here in Seattle on Sounder trains, Sound Transit Link Light Rail, outdoor billboards (downtown Seattle billboard tri-vision at Valley & Fairview), and on-line at KING 5 news, Weatherbug, and KOMO News.

Newspaper Ad
Or listen to the radio spot (mp3).

Let us know what you think about the new campaign!

UPDATE: Wi-Fi is coming on-line on board Amtrak Cascades in December. We are finishing up the testing phase to make sure it is working correctly and will launch the service as soon as that is completed. So you will be able to YouTube, Skype, Tweet and more on Amtrak Cascades!

8 comments:

Chris Karnes said...

I really like the adverts. I have seen a couple of them on Pierce Transit buses.

Might there be a way to post a standard fare between destinations? Posting Seattle to X fares on Tacoma buses doesn't do much for us.

Anonymous said...

Not sure how one can "YouTube to Eugene" when there isn't WiFi on board the Cascades.

Anonymous said...

Why don't you simply say "TRAFFIC FREE TRAVEL!!!" or "NO STRESS TRAVEL" or "CHEAPER TRAVELS". People are more interested in the cheapest way to travel and the least amount of stress. No searches like airlines,either.
Nancy R. Merrill

Anonymous said...

My first impression on seeing "YouTube" mentioned is: oh, there is now WiFi? Because if there isn't, that's very misleading.

Nathan said...

FANTASTIC Ad campaign!!!

Please do more!!

I see only one problem with it though: Tweeting, Skype-ing, and you Tube-ing all imply that there is wi-fi on board the trains, and I havent seen any of that.

One could say that if you had an air card you could do these and more, but not having wi-fi on board is a serious hole in the amenity list of a top-notch service like Amtrak Cascades.

In response to Mr Karnes:
There really is no standard fare between stations...it is meant more as a guideline than a rule. Certainly the point of the adverts is to get people onto amtrak.com or to call Amtrak and make a reservation rather than be a full fare-timetable.

Erica Mulherin said...

Thanks for the feedback so far. To clarify, Wi-Fi is coming on-line on board Amtrak Cascades in December. We are finishing up the testing phase to make sure it is working correctly and will launch the service as soon as that is completed. So you will be able to YouTube, Skype, Tweet and more on Amtrak Cascades!

Anonymous said...

I'd like to see mention of intermediate stops, such as Mount Vernon, Centralia, Vancouver USA, etc. There are some interesting stops but little is known about them. But the most important thing the Cascades can do is stop forced seating assignments. I travel for the fun of it and for the view. If I am assigned a lousy seat (partial view), my trip is ruined.

Anonymous said...

Who is the illustrator/designer for this campaign? It's really great. You don't need WiFi to youtube/skype/etc. Data enabled smart phones have given you access to these services without wifi for a long time now.